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Published
Dec 3, 2024
client
islamarsha
Author
on-page SEO

01. Client Background

On-Page SEO An international e-commerce retailer with over 1,000 product pages approached eroscon.com to improve search visibility and increase online sales. Despite having a diverse catalog, their website struggled to rank on Google, resulting in low organic traffic, minimal conversions, and lost revenue opportunities.

The client faced multiple challenges:

  • Weak keyword targeting, inconsistent meta tags, and duplicate titles across product and category pages

  • Absence of structured data or schema markup, limiting enhanced SERP features like rich snippets and FAQs

  • Slow page load speeds and poor mobile usability affect both user experience and search rankings

  • Broken links, shallow internal linking, and unorganized site architecture are reducing crawl efficiency

Their primary goal was to implement a comprehensive, data-driven on-page SEO strategy to increase visibility, attract qualified traffic, and convert visitors into loyal customers.

 

02. Working Process

Our approach was structured into three main phases: technical audit, keyword/content optimization, and user experience improvements.

Step 1: Technical SEO Audit & Core Fixes
Using Google Search Console and Screaming Frog, we conducted a deep technical audit. Key actions included:

  • Fixing crawl errors, broken links, and duplicate meta tags

  • Enhancing mobile usability and reducing page load times by 30%

  • Implementing structured data (Product, Breadcrumb, FAQ schema) to improve SERP features and click-through rates

  • Organizing canonical tags and XML sitemaps for better indexing and crawl efficiency

This phase ensured both Googlebot and AI crawlers could efficiently discover and index all pages, laying the foundation for higher rankings.

Step 2: Keyword Mapping & Content Optimization
Next, we conducted in-depth On-Page SEO keyword research using Ahrefs and Google Keyword Planner, identifying high-intent search queries for products, categories, and informational pages. Every page was carefully mapped to target the right keywords based on user intent.

Content optimizations included:

  • Updating 150+ meta titles, descriptions, and headings (H1-H3)

  • Rewriting product descriptions with clear benefits, relevant keywords, and persuasive calls-to-action

  • Optimizing content for voice search by including FAQs and natural language phrases

  • Building strong internal linking between categories, products, and guides to improve authority flow

Step 3: UX & Ongoing SEO Governance
To maximize On-Page SEO results, we improved site navigation and structure, making it easier for visitors to explore products. Additionally, we implemented a governance system to ensure new products and seasonal launches remained optimized, maintaining consistent search performance.

03. Perfect Result

The impact of our on-page SEO strategy was substantial and measurable:

  • 200% growth in organic sales within six months

  • 30% faster page load times, boosting rankings and user experience

  • Multiple pages featured in Google rich results with price, availability, and ratings

  • Significant increase in voice search visibility for high-intent queries

  • Higher click-through rates from optimized meta tags and structured data

With eroscon.com’s expertise, the e-commerce retailer transformed from being nearly invisible online to dominating their niche, attracting qualified traffic, and converting visitors into loyal customers.

Take Action: Partner with eroscon.com today to On-Page SEO optimize your e-commerce website, improve organic visibility, and drive measurable sales growth.

03. Ready to Grow Your Business with Me?

Let’s make your products the next big online success. Whether you’re in Bangladesh or anywhere in the world, Eroscon.com can help you achieve more sales at lower costs.

Email:  shakit@eroscon.com

Whatsapp:+8801824386094

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