Transformative Social Media Case Study: How Eroscon Elevated Bullpen Ribs & BBQ to Online Success

At Eroscon, we follow a structured and results-driven approach to every project. For Bullpen Ribs & BBQ, we implemented a clear 3-step working process tailored to their needs.

1. Social Media Audit & Strategy Development

We began by conducting a deep audit of their existing social media accounts. This helped us understand what was working, what wasn’t, and what opportunities we could leverage.

• Analyzed competitor profiles to identify strengths and weaknesses.

• Evaluated content performance (images, posts, hashtags, captions).

• Identified target audience interests, demographics, and behaviors.

• Created a personalized growth strategy for Facebook and Instagram.

This step was crucial because a data-driven foundation ensures every action we take has a measurable impact.

2. Creative Page Setup & Design

Once the strategy was clear, we focused on creating an engaging brand identity across both platforms.

• Designed custom Facebook and Instagram page layouts for a cohesive look.

• Built attractive profile images, cover photos, and story highlights.

• Designed branded templates for posts, stories, and promotions.

• Created a consistent color palette and typography style to reflect the BBQ theme.

This step gave Bullpen Ribs & BBQ a professional, polished online presence that instantly captured attention and communicated brand values.

3. Content Creation & Engagement Growth

With the foundation set, we shifted focus to content and community.

• Created engaging content including food photography, carousel posts, and short videos.

• Wrote SEO-friendly captions optimized for Facebook and Instagram algorithms.

• Used trending hashtags to increase discoverability.

• Scheduled posts at peak engagement times to maximize reach.

• Responded to comments and messages promptly, building customer trust.

• Launched targeted campaigns to attract local food lovers.

We also used advanced AI tools and analytics to track engagement and adjust strategies in real-time, ensuring continuous growth.

Our Step-by-Step Digital Marketing Strategy:

Phase 1: In-depth Discovery & Strategic Planning

1. Comprehensive Client & Product Audit: We began by deeply understanding LuxeThreads Boutique’s brand identity, product lines, unique selling propositions, and target customer profiles. What makes their apparel special? Who are they trying to reach? This foundational understanding is crucial for crafting authentic and effective ad creatives.

2. Target Audience Profiling: We conducted extensive research to develop detailed buyer personas. This went beyond basic demographics, diving into psychographics, online behaviors, interests, purchasing habits, and pain points of their ideal customers. Understanding why they buy and what influences them allowed for hyper-targeted advertising.

3. Competitive Landscape Analysis: We analyzed the digital marketing strategies of LuxeThreads Boutique’s competitors on Facebook and other platforms. This helped us identify market gaps, successful ad formats, and areas where we could differentiate our client’s messaging.

4. Setting SMART Objectives: Based on our audit, we established clear, measurable, achievable, relevant, and time-bound goals for the campaign. Our primary objectives included increasing brand impressions, driving high-quality traffic, maximizing relevant actions (e.g., website visits, add-to-carts, leads), and significantly improving Cost Per Action (CPA) and Cost Per Click (CPC).

5. Facebook Pixel Implementation & Verification: Ensuring the Facebook Pixel was correctly installed and configured was paramount. This allowed us to accurately track website events, measure conversions, build custom audiences, and enable powerful retargeting capabilities—essential for efficient e-commerce marketing.

Phase 2: Precision Campaign Setup & Creative Development

1. Campaign Structure & Ad Set Strategy: We meticulously structured the Facebook Ad campaign, creating multiple ad sets, each targeting a specific segment of LuxeThreads Boutique’s audience with tailored messaging. This enabled precise budget allocation and performance monitoring. We utilized:

   • Core Audiences: Defined by demographics, interests (fashion brands, luxury goods, specific apparel types), and behaviors.

   • Custom Audiences: Based on website visitors, customer lists, and engagement with LuxeThreads Boutique’s Facebook and Instagram pages.

   • Lookalike Audiences: Created from their existing customer data and high-value website visitors, expanding reach to new users who statistically resemble their best customers.

2. Multi-Angle Creative Testing (A/B Testing): This was a cornerstone of our Facebook Ads optimization strategy. We developed a diverse range of ad creatives, including:

   • Image Ads: High-quality product photography, lifestyle shots, and visually appealing graphics.

   • Video Ads: Short, engaging videos showcasing product features, styling tips, or behind-the-scenes content.

   • Carousel Ads: Highlighting multiple products or different features of a single product.

   • Dynamic Product Ads: Automatically displaying relevant products to users based on their browsing history on the LuxeThreads Boutique website. We continuously A/B tested headlines, primary text, calls-to-action (CTAs like “Shop Now,” “Learn More,” “Discover Collection”), and visual elements to identify the most compelling combinations that resonated with each audience segment. This iterative process ensured we were always using the highest-performing assets.

3. Ad Copy Crafting: Our expert copywriters crafted compelling ad copy that spoke directly to the aspirations and needs of the target audience. We focused on highlighting the unique value proposition of LuxeThreads Boutique’s products – quality, style, comfort, and exclusivity – while incorporating persuasive language and strong calls to action.

4. Strategic Budget Allocation: With a modest budget of $497.88, strategic allocation was critical. We distributed the budget across the highest-potential ad sets, prioritizing those with the best early performance indicators, and reallocated funds dynamically based on real-time results. This agile approach prevented budget waste and maximized reach.

Phase 3: Continuous Optimization & Performance Scaling

1. Daily Performance Monitoring: Our team meticulously monitored key performance indicators (KPIs) on a daily basis, including impressions, reach, clicks, click-through rate (CTR), cost per click (CPC), actions, cost per action (CPA), and conversion rates. This allowed us to quickly identify trends and make informed decisions.

2. Iterative Optimization Cycles: Based on performance data, we implemented ongoing optimizations:

   • Pausing Underperforming Ads: Quickly identifying and stopping ads or ad sets that were not meeting performance benchmarks to prevent budget drain.

   • Scaling Winning Campaigns: Increasing budget and reach for ad sets and creatives that showed exceptional performance, amplifying their impact.

   • Bid Strategy Adjustments: Fine-tuning bidding strategies (e.g., lowest cost, cost cap) to ensure we were acquiring actions at the most efficient price possible.

   • Placement Optimization: Testing different placements (Facebook Feed, Instagram Feed, Audience Network, Stories) to discover where LuxeThreads Boutique’s audience was most receptive.

3. Ad Delivery Optimization: We leveraged Facebook’s delivery optimization features to ensure ads were shown to users most likely to complete the desired action, further improving efficiency and reducing wasted spend.

4. Retargeting & Remarketing Refinement: For users who visited the website but didn’t complete a purchase, or engaged with the brand’s social media, we deployed targeted retargeting ads. These ads reminded them of LuxeThreads Boutique, often with specific product recommendations or special offers, guiding them back to complete their purchase journey. This significantly improved conversion rates and overall e-commerce ROI.