SEO Transformation: How eroscon.com’s Strategic On Page and Technical SEO Achieved a Drastic Google Ranking Improvement

At eroscon.com, our SEO process is a systematic, data-driven journey. We don’t just guess; we diagnose, plan, and execute with precision. For this project, Md Redoanul Islam began with a comprehensive audit to uncover every technical and on-page factor holding the website back.

Phase 1: The Deep Dive – SEO Audit & Strategy Development

We started by treating the client’s website like a patient requiring a full diagnostic. We used advanced SEO tools to analyze hundreds of data points, focusing on three core areas:

• Technical SEO Audit: We examined the site’s back-end infrastructure. This included:

  • Site Speed: A slow-loading site is a major ranking killer. We identified and addressed issues that were slowing down page load times.

  • Mobile-Friendliness: With most searches now happening on mobile devices, a non-responsive site is a major disadvantage. We ensured the site was fully mobile-optimized.

  • Crawlability and Indexability: We checked for broken links, crawl errors, and issues preventing search engine bots (like Googlebot) from properly accessing and indexing the site’s pages.

  • Site Structure: We optimized the site’s internal linking structure to improve user navigation and help search engines understand the hierarchy and relationships between pages.

• On-Page SEO Audit: This involved a granular review of every single page on the website. We looked at:

  • Keyword Optimization: We identified the high-impact keywords and LSI (Latent Semantic Indexing) keywords that the client should be targeting. We found that their existing content wasn’t using these keywords effectively or was targeting the wrong ones.

  • Content and Copy Analysis: We reviewed existing content for quality, relevance, and keyword saturation, making recommendations for improvements.

  • Meta Tag Optimization: This included rewriting SEO-friendly title tags and compelling meta descriptions for key pages. A good meta description is crucial for increasing the click-through rate (CTR) from the search results page.

  • Image Optimization: We optimized image file sizes for faster loading and added descriptive alt tags to help search engines understand the image content.

• Competitor Analysis: We analyzed the top-ranking competitors to understand their strategies, keywords, and backlink profiles. This intelligence helped us create a roadmap to not only catch up but surpass them.

Phase 2: Targeted Implementation & Optimization

Once the audit was complete and the strategy was in place, we began the implementation phase. This is where we translated our findings into actionable changes.

• Content Enhancement: We revised existing content, naturally weaving in high-impact keywords and related LSI terms to improve its relevance to search queries. We also provided guidance on creating new, well-structured, and keyword-rich content.

• Technical Fixes: We worked on the back-end to fix all identified technical issues. This included optimizing code, implementing caching solutions, and resolving all crawl errors and indexing problems.

• On-Page Elements: We systematically optimized all the crucial on-page elements. Each title tag was rewritten to be concise, keyword-rich, and attention-grabbing. Meta descriptions were crafted to act as miniature ad copy, enticing users to click. We also ensured every image had a descriptive alt tag.

This phase was a meticulous, hands-on process. We were not just recommending changes; we were actively implementing them, ensuring every detail was perfect. This proactive approach is a key differentiator for eroscon.com.

Some SEO-related tools, such as the Google Keyword Planner and Google Analytics, provide quantitative data to help you understand your market, analyze the trends, and know your competitors’ standings. It helps you identify popular and valuable keywords so you can decide how to structure or revise your content.